Logo design and custom font for Asch Group


  • ASCH Holding GmbH, Willingen


  • Logo design


The logo design for Asch Group shines with a custom font I developed. The eccentric and wide letters do not miss their aesthetic effect, which means that there is nothing here for fast readers and fast food nerds.

The confident logo is designed as a classic word-picture mark and the centered arrangement brings calm, balance and harmony to the design. The very modern pictogram picks up the initial letter “A” and culminates as a mountain (reliability) under a star. The standards of the real estate and project developer are high and the target group small and elitist. The equally eccentric and very modern choice of colors underlines this avowed character.