I see this as one of the most important prerequisites for convincing customers to reach for their product or to identify with their brand: Sympathy. It is the door to the world of their goods or services offer.

A well thought-out and cleverly designed image can help to create this identification and have a formative effect on brand identity. In our optimization-oriented, individualized life culture, this is a great opportunity. Here, a responsive, sensitive nerve lies just under the skin.

Corporate design is a component of their corporate identity. Their visual definition gives us the opportunity to make the culture and vision of your company, your products or brand visible and tangible, to create identification.

The decision for corporate design, is the one for strategic commitment and must be aesthetically designed for durability. In addition to creativity, this requires above all experience, research and reliable intuition, sometimes courage, other times caution.

Often corporate identities have grown and tell a story. They transform and change, they adapt to consumer and lifestyle habits or to the market environment. To understand why a product or service sells, I need to listen to them and get inside the specifics of your industry and target audience. What is desired, loved, valued and why?

Once the concept is in place, corporate design begins at the top. The logo represents the crown of the whole and shines with font, color, arrangement and aesthetics to the smallest part of their visual marketing. Many fundamental design decisions are and were made at this point.

Logo or brand, in addition to recommendation and product experience, are often the first and decisive encounter with their offer. If everything else reveals a vegetable garden, it becomes difficult with credibility and sustainable commitment.